As of October 2026
Shopify profit dashboards compared
Seven tools that show a Shopify brand what its ads really earn, including ours. Each is good at something different, so here is what each one does, who it suits, and where it beats Tera Ads.
We make Tera Ads. Every fact about another product links to that product's own page, with the date we checked it.
How we compared
- Connects Meta Ads and Google Ads. Most Shopify brands run both, and need both in one profit number.
- Counts cash-on-delivery returns (RTO). Where cash on delivery is common, as in India, the Gulf and Southeast Asia, orders that come back earn nothing and cost shipping both ways.
- Pricing currency. Whether you pay in your own currency or in US dollars.
- Free plan. Whether you can keep using it without paying, not just try it.
- Reads or changes ads. Whether the tool only reads your accounts or can act in them.
Side by side
| Tool | Free plan | Paid plans from | COD returns (RTO) | Ad platforms | Changes your ads |
|---|---|---|---|---|---|
| Tera Ads | Yes, 1 business | $19 a month, or ₹999 in India | Yes, with Shiprocket | Meta, Google | Yes, when you or your AI ask; new items start paused |
| Triple Whale | Yes | $219 a month (by GMV) | Not published | Facebook, Google, TikTok | Moby can act in ad accounts |
| BeProfit | No (14-day trial) | $49 a month | Not published | Facebook, Google, TikTok | Not published |
| TrueProfit | No (14-day trial) | $35 a month | Not published | Facebook, Google, TikTok, Bing, Snapchat and more | Not published |
| Lifetimely | Yes | $49 a month | Not published | Meta, Google, TikTok | Not published |
| UpProfio | Up to 100 orders a month | $4.79 a month | Yes | Meta, Google | Not published |
| Financify | Up to 200 orders a month, 1 ad platform | $9.99 a month | Yes | Facebook, Google, TikTok, Snapchat | Not published |
Each cell sums up the facts on that tool’s page, where every fact links to its source. Prices are the lowest paid plan as listed; several tools charge more as your orders or revenue grow.
Who should pick which
- Tera Ads. Pick Tera Ads if you run Meta Ads and Google Ads for a Shopify brand and want one profit number after product costs, ad spend, shipping, fees and returns, free for one business.
- Triple Whale. Pick it if you spend across many channels and want attribution modelling and an AI that acts in your ad accounts.
- BeProfit. Pick it if you run several shops or sell on Amazon and want them in one P&L.
- TrueProfit. Pick it if you advertise beyond Meta and Google, or run print-on-demand, and want ad spend from every platform.
- Lifetimely. Pick it if repeat customers drive your business and you need lifetime value and cohort reports.
- UpProfio. Pick it if you want GST-aware profit and COD against prepaid margins, and don't mind a very new app (no reviews yet).
- Financify. Pick it if most of your orders are cash on delivery and you want delivery and RTO costs per order and per city.