As of October 2026 · facts checked 9 Oct 2026
Tera Ads vs Triple Whale
Both show Shopify brands what their ads earn, in different ways. Here is what Triple Whale does, from its own pages, and where each one is the better fit.
We make Tera Ads. Every fact about another product links to that product's own page, with the date we checked it.
| Question | Tera Ads | Triple Whale |
|---|---|---|
| Free plan | Yes, 1 business | Yes |
| Paid plans from | $19 a month, or ₹999 in India | $219 a month (by GMV) |
| COD returns (RTO) | Yes, with Shiprocket | Not published |
| Ad platforms | Meta, Google | Facebook, Google, TikTok |
| Changes your ads | Yes, when you or your AI ask; new items start paused | Moby can act in ad accounts |
Who Triple Whale is for
Calls itself “the AI operating system built for modern ecommerce” and says more than 60,000 brands use it. Source, checked 14 Oct 2026
Pricing and free plan
Free plan, then Foundation at $219 a month ($2,190 a year) and Automate at $749 a month ($7,490 a year), as listed on the Shopify App Store. Source, checked 14 Oct 2026
Paid prices depend on your brand’s annual GMV and the package. Paid plans are 12-month subscriptions, billed monthly or yearly. Source, checked 9 Oct 2026
Free plan with 10 users, a 12-month lookback, first- and last-click attribution and the Triple Pixel. Source, checked 14 Oct 2026
What it connects
Works with Facebook, Google Ads, TikTok, Klaviyo, Gorgias and Recharge, and says it brings in ads, Amazon, email and SMS data. Source, checked 14 Oct 2026
Cash-on-delivery returns (RTO)
Not published
Where Triple Whale is better
Multi-touch attribution, marketing mix modelling and incrementality testing (Compass). Source, checked 14 Oct 2026
Its own tracking pixel, the Triple Pixel, for cross-device tracking. Source, checked 9 Oct 2026
Moby, an AI that can act in your ad accounts, build creatives and run recurring jobs on a schedule, available today. Source, checked 14 Oct 2026
More connections, including TikTok, Klaviyo and Amazon. Source, checked 14 Oct 2026
Custom dashboards and a SQL editor on paid plans. Source, checked 14 Oct 2026
Where Tera Ads is better
- Takes returns (RTO) off profit in the month the order was placed, once Shiprocket is connected.
- Charges a fixed monthly price in your own currency (US dollars, euros, pounds and 26 more), and shows money in your store’s currency and days in its time zone.
- Changes your ads only when you or your own AI ask: new campaigns, ad sets and ads start paused, and every change is logged with an undo.
From Tera Ads’ own product facts.
Which to pick
Pick it if you spend across many channels and want attribution modelling and an AI that acts in your ad accounts.
Pick Tera Ads if you run Meta Ads and Google Ads for a Shopify brand and want one profit number after product costs, ad spend, shipping, fees and returns, free for one business.